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eStara Audio Clips allow businesses to create their own branded voice messages for consumers, which can be embedded within any online medium, including Web sites, e-mails and directory listings. This capability offers a unique way to enhance online listings to help differentiate them from the competition, or add incremental value for premium listings.
As today's local landscape becomes increasingly crowded, creating an innovative and memorable user experience becomes ever-more critical. Delivering added value to your listings could be a key factor in determining whether advertisers and consumers will choose your services or a competitor's.
ATG makes it easy for businesses to set up and manage their custom audio messages. Businesses simply call a number and record their messages using a custom interactive voice response (IVR) system hosted by ATG. From this IVR system, they can record multiple messages and select which one they would like to make their primary message and display online. For example, a business may choose to use a generic Audio Clip on a listing, but swap it out for other audio messages during special promotions or events.
Companies can use eStara Audio Clips to: