Tommy Hilfiger

Tommy Hilfiger wanted an e-commerce presence that was easy for merchan-
disers to manage and would improve the success of online recommendations.

Using ATG Commerce OnDemand and ATG Recommendations, Tommy Hilfiger implemented an on demand e-commerce platform complete with automated recommendations and merchandising. Through the engaging, easy-to-manage site, the company grew sales by 350 percent and increased the likelihood of conversion by 300 percent.

AT&T

AT&T sets itself apart in a fiercely competitive market. This telecom leader uses ATG to power both its consumer and business sites. In 2009, the ATG-powered consumer site supported AT&T's biggest sales day ever, during the launch of the Apple iPhone 3GS. Plus, by providing a personalized, highly satisfying online experience for more than 50,000 business customers, AT&T dramatically reduces churn and has increased new business customer additions by nearly 100 percent year-over-year.

Best Buy

Consumer electronics powerhouse BestBuy is a master of cross-channel commerce and brand building.

BestBuy.com GM John Thompson talks about how the executive team monitors the brand and creates a "scalable listening architecture" to ensure that consumers achieve quality experiences from research through purchase, and ultimately to successful product usage.

LexisNexis

LexisNexis wanted to give its customers better insight into their return on marketing investment by helping them track lead data.

By deploying ATG Lead Performance, LexisNexis provided customers with unique phone numbers to measure the value of banner advertisements, marketing videos, and pay-per-click campaigns. For every $1 that customers invest in lead generation, they receive $10 in new business in return.

Intuit

ATG Commerce powers the cross-channel, multi-brand presence for all of Intuit's major business lines, integrating the web, contact center, and the physical product itself. As America's top supplier of personal financial software, Intuit supports enormous website traffic and transaction volumes, especially during tax season - with hundreds of thousands of concurrent site visits on many days. ATG also gives Intuit the agility to quickly make site updates without waiting for IT support, and personalizes the site experience for users based on a host of different attributes.

Royal Canadian Mint

The Royal Canadian Mint, producer of Canada's circulating coins, noticed a decline in website traffic, conversions, and satisfaction.

The Mint launched a newly designed site on ATG Commerce, to deliver a personalized experience and target content to key customer segments. It also introduced new navigation and search features to help site visitors to easily find and purchase the items they want. The Mint's ATG-powered site has surpassed its sales goals, and customer satisfaction now exceeds key benchmarks.

Vodafone

Vodafone, the world's leading mobile telecommunications company, has more than 333 million customers worldwide, and is cited as an innovation leader in the telecommunications market.

Using ATG, the company has established an online presence across four continents. Vodafone leverages ATG Commerce to drive global growth and support a complex mix of emerging and established international markets.

The Hartford

The Hartford Financial Services Group (The Hartford) is a leading US provider of life, automobile, and homeowners' insurance, and other products including annuities and mutual funds. The company needed an online service capability to reduce website abandonment and increase sales of its personal insurance products, as well as target live help at the right time to the right prospective customers. Since choosing ATG Click to Call to fulfill these needs, the firm has measurably increased online sales.

Read the Forrester case study.

Viking Range

Viking is the originator of ultra-premium kitchen appliances for the home. This global company has developed a stellar reputation, setting the standard for premium kitchens and culinary lifestyles.

With ATG, Viking leverages a sophisticated B2B and B2C commerce platform that efficiently supports its various distribution channels; maintains a direct connection with consumers; keeps customers engaged with new, relevant content; distributes content management responsibility across the organization; and improves the sales process while supporting independent dealers.

Continental Airlines

Continental wanted its online reservation process to deliver better conversion rates, lower website abandonment, and even higher customer satisfaction.

By deploying ATG Live Help to connect online website visitors with reservation agents, Continental increased its conversion rate by 35 percent, and reduced website abandonment by over 25 percent on Web pages where the service was offered. 78 percent of visitors say the site's Live Help services make them more likely to use Continental.com again.

CVS

CVS.com is a critical growth driver for CVS Caremark, one of the fastest growing retailers in the US, and an integrated provider of prescriptions and related health services. In a highly competitive retail environment, CVS.com plays an important role in retaining loyal customers, increasing cross-channel purchases, and personalizing health care services with prescription management.

Louis Vuitton

A world leader in luxury, Louis Vuitton provides its customers with an exceptional cross-channel experience that closely integrates its online store with its contact center.

Operating in multiple countries, the company uses both ATG Commerce and the ATG Live Help solution to give their high-end customers the personal care and attention they expect, as they shop online and seek to consult a service representative with questions or issues before making a purchase.

B&Q

B&Q is the UK's leading home improvement retailer, boasting 330+ stores, plus e-commerce sites (DIY.com), and three call centers. The multi-channel retailer needed to increase sales by anticipating and meeting customers' needs.

Using ATG Commerce, B&Q redesigned its DIY.com site to accommodate visitors' preferences and goals and guide them to find and purchase desired products - through the channel of their choice. By delivering cross-channel shopping experiences, B&Q increased online sales conversions by 40 percent.

American Eagle Outfitters

With its market presence exploding, American Eagle Outfitters (AE) needed to extend its retail momentum to the online marketplace. But its outmoded commerce platform didn't scale or integrate customer touch points.

By upgrading to the ATG Commerce platform, AE centralized management of its website, call center, and order management systems - and took total control of its cross-channel business. It also gained a foundation to grow its existing brand, and launch new ones.

Esurance

Esurance saw an opportunity to help people buy competitively priced auto insurance over the web. The key was making it truly simple - and comfortable - for customers to buy this complicated product online.

Esurance uses ATG Click to Call to let online customers immediately speak with a customer service rep when they need live help. With Click to Call, website abandonment dropped by as much as 25 percent, new prospect inquiries rose by 30 percent - and customers were delighted with the more responsive service.

Nutrisystem

Nutrisystem, looking to its website as an important driver of direct sales and overall company growth, powers its online presence with ATG. The company serves customers in Canada and the U.S. who place online orders from its large assortment of weight loss foods. With ATG, Nutrisystem has the agility and flexibility to make quick site and promotion updates. Standardized templates help marketers create new landing pages and specialized marketing campaigns in just one or two days. The industry is taking notice of Nutrisystem's improved customer experience. Its Canadian site recently won an award for "Food Industry Standard of Excellence."

ThomasNet

ThomasNet wanted to increase, track, and report offline conversions - especially phone sales - generated by its substantial online traffic.

With ATG Lead Performance, ThomasNet immediately improved its ability to track the offline performance of its advertisers' online campaigns, increase reported sales conversions, and better demonstrate ROI on its clients' marketing spend. Since implementing Click to Call and Call Tracking, ThomasNet's reported advertiser sales conversions have increased up to 28 percent.

Zinio

Zinio is the global leader in digital and interactive publishing, working with premier magazine and book publishers worldwide to provide digital versions of traditional print publications. Selling more than 500,000 digital products and delivering over 20 million issues annually for more than 3.5 million readers, Zinio's library grows nearly daily, with approximately 1,000 American and over 500 international titles.

Using the full ATG Commerce Suite (Commerce and Live Help), Zinio has provided its customers an efficient and user-friendly resource for accessing and purchasing digital content.

Condis

Grupo Condis, the leading supermarket chain in Catalonia, Spain, needed to maintain its online leadership by creating a satisfying shopping experience across the Web, contact center, and stores.

CondisLine.com, powered by ATG, supports every phase of a personalized online shopping experience. It adapts its presentation to specific requirements and needs, and presents content in the customer's choice of Spanish or Catalan. Merchants directly manage the online catalogue and promotions - and have immediate preview of changes -- without involving the IT team.

T-Mobile

T-Mobile USA - the U.S. wireless operation of Deutsche Telekom AG - serves nearly 4 million mobile customers. The company continually ranks among the highest for its quality of its customer care compared to its competition, in numerous regions throughout the U.S.

ATG helps T-Mobile keep customer satisfaction high with ATG Click to Chat, which enables mobile text chat for customer support on all the devices on its network.

Liverpool

El Puerto de Liverpool, Mexico's top department store chain, wanted its online store to be on par with its highly successful retail stores featuring a constantly changing product selection.

Through ATG Commerce, Liverpool gained powerful, easy-to-deploy merchandising and customer analytics features, along with tools that enable rapid catalog changes. The dynamic web presence helped drive more than 100 percent sales growth for the company's major night sales.

Boston Symphony Orchestra

The Boston Symphony Orchestra (BSO) saw an opportunity to increase revenues by engaging a wide audience in exciting, personalized ways online.

Using ATG Commerce to power a refreshed website and online marketing strategy, the BSO grew site traffic from 3 million to 5.5 million visitors annually. Along with significant revenue growth and cost reductions, the BSO saw web-based ticket transactions jump by 35 percent and merchandising sales increase dramatically.

Expedia

Expedia.com is the market leader in online travel services and web-based trip planning tools that allow users to book airline tickets, hotel reservations, car rentals, vacation packages, and cruises.

The company uses ATG Click to Call on the cruise section of its main website. By offering high-value visitors a smooth transition from the website when they want to consult with a service representative, Click to Call helps Expedia reduce abandonment, increase conversions, and foster greater up-sell and cross-sell opportunities.

Casual Male

Casual Male wanted to deliver the ultimate shopping experience for an underserved market segment - hard-to-fit men.

Using the ATG Commerce Suite, Casual Male supports a host of Web stores as well as in-store visits with online ordering via kiosks. Through online personalization and synchronization between stores and websites, Casual Male has successfully tailored its cross-channel offering to the unique shopping needs of big and tall men.

bol.com

One of the top five sites in The Netherlands, Bol.com sells books, games, electronics, and toys to two million customers. Daily site traffic exceeds 300,000 visitors, with 750,000 searches and three million page views.

With over five million products in the catalog and 20 million SKUs, the exclusively online retailer gives customers easy access to rich and meaningful media content via personalization, search, and integrated social commerce tools.

James Perse

James Perse, a global brand manufacturer of apparel, furniture, and household goods, first went online in 2007. ATG Commerce forms the foundation of a site that effectively promotes its brand while enabling personalized customer interactions.

At a time when many other online businesses were faltering, James Perse experienced phenomenal growth and tremendous conversion rates. That success is largely due to integration between the website and personalized online campaigns that are triggered by onsite behavior and buying history.

Corel Corporation

Corel is one of the world's top software companies, with more than 100 million active users in over 75 countries. The company has built a reputation for delivering innovative, trusted products that help people achieve new levels of creativity and productivity.

ATG Commerce powers Corel's online sales and digital downloads in eleven countries across North America, Europe, and Australia. With ATG, Corel is able to sell upgrades and accessories from directly within their products, and make in-cart promotions along with each item in the cart.

Charter Communications

Charter Communications uses the ATG Live Help solution to receive direct assistance from a service representative when they need it. Live help features including ATG Click to Chat and Click to Call enable Charter to offer its customers more personalized service on their website. Customer can instantly connect with a customer care agent to manage TV, Internet, and phone services, as well as make online bill payments.

Conde Nast

Condé Nast Publications, Inc. publishes more than two dozen magazines worldwide, including Allure, Architectural Digest, Glamour, GQ, Lucky, The New Yorker, Vanity Fair, Vogue, Wired, and many others. Its CondéNet unit runs websites including Epicurious.com and Concierge.com.

With ATG Commerce, Condé Nast is able to migrate and consolidate all online subscription sales onto one platform; cross-promote its magazines; conduct sophisticated cross-product merchandising promotions; increase the use of online self-service; and enable its self-service channel to become a sales channel.

El Corte Ingles

El Corte Ingles is Spain's largest department store chain with annual revenues of €17 billion. The business also encompasses supermarkets, fashion stores, a travel agency, and telecommunication provider, and more, operating in virtually every category throughout Spain and Portugal.

Using ATG Commerce, El Corte Ingles powers a robust online presence that supports all of its various brands and generates significant online revenues.

SpaFinder

SpaFinder had no data to prove it was delivering a lot of reservation calls to partner spas, and consequently, no way to measure its performance.

Using ATG Lead Performance, SpaFinder began tracking reservation calls referred to spas, and enabling customers to arrange an immediate callback from a spa of interest. Immediately, SpaFinder was able to deliver 5,000 reservation calls per month, converted nearly twice as many Click to Call sales compared to standard inbound calls, and increased call volume by 18 percent.

Orange Poland

Orange is a major brand of France Telecom, one of the world's leading telecommunications operators.

With ATG at the core of its online channel, Orange Poland optimizes and personalizes the e-commerce and e-service experience throughout the customer lifecycle, from acquisition to retention. By delivering the best offer at the right time to both B2B and B2C customers, Orange Poland maximizes conversions, up-sells, cross-sells, and customer satisfaction.

Boat Trader

Boat Trader needed to deliver higher ROI to advertisers and dealers by offering more contact options to shoppers, and more efficient lead performance tools to dealers.

With ATG Lead Performance, Boat Trader's advertisers track prospective buyers and responses to campaigns, and ultimately increase the rate of shopper-to-buyer conversions - while also tracking ad performance. Prospective buyers who use ATG Click to Call have the highest close rate of all site visitors, with some dealers reporting close rates of 80 percent.

Hotels.com

As a member of the Expedia Inc. family of companies, Hotels.com is one of the largest retailers of travel on the Internet. With its easy-to-use website, Hotels.com aims to give travelers everything they need to be able to book their stay with confidence.

ATG Click to Call helps Hotels.com increase conversions and customer satisfaction by giving customers an easy way to find immediate answers to their questions when evaluating properties on the hotels.com site.

Calendars Holdings

Calendar Holdings LLC, the parent company to Calendar Club, uses ATG Commerce to power the e-commerce operations of its entire family of brands. The ATG-powered sites give Calendar Holdings full control of the online presence of each brand and affiliate, and allow greater merchandising and promotional focus.

The company's transition to ATG Commerce has enabled Calendar Holdings to give customers a more feature-rich and satisfying online shopping experience. After launching on ATG, Calendar Holdings saw double-digit revenue growth during its peak sales period, compared to the prior year.

Radiators.com

Radiators.com wanted to improve sales results by offering phone assistance to help visitors through their car radiator purchase.

ATG Click to Call jumpstarts a more personal, phone-based experience, where service representatives have complete information about the customer's needs at the very beginning of an interaction. Online conversion rates have soared to 40 percent among Click to Call users.

Rumbo

The online travel agent Rumbo has made service quality a mainstay of its business. Its highly trained staff answers phone calls, text messages, and emails, but the company's primary communication channel is its website.

Since integrating ATG Click to Call into its site, Rumbo has significantly increased customer satisfaction, and increased online sales, by giving customers quick, free, professional support to help solve their issues immediately.

La Centrale

La Centrale, France's leading classified ad website for second-hand cars and boats, with over 6 million visitors and 130 million page views every month, has increased sales conversions and improved customer loyalty with ATG Lead Performance solutions.

Using both ATG Click to Call and ATG Save & Send, La Centrale connects with more car and boat buyers, and helps them obtain real-time support and answers to questions, resulting in increased ad sales and lead conversions.

Jo-Ann Stores

Jo-Ann Stores wanted to deliver an online experience that matched the in-store experience and reduced shopping cart abandonment.

Jo-Ann.com uses ATG Commerce to enable customers to easily find what they are looking for and inspire them with creative ideas. Visits to the newly launched Jo-Ann.com grew 64 percent over the prior year, with more than 90 percent of online customers completing their purchases.

Salesforce

As an enterprise cloud-computing company specializing in sales, marketing, and customer support, Salesforce.com knows how to capitalize on the power of rapidly deployable SaaS solutions.

The San Francisco-based company selected ATG Click to Chat to provide online sales and service support to its 65,000+ clients worldwide. In addition, Salesforce.com enables its clients to easily integrate ATG Live Help with its CRM applications, helping companies from a variety of industries achieve significant and measurable business efficiencies.

eDiets

eDiets needed to replace its existing chat and email solutions to service clients more effectively while they were online, and to scale to support growing call volume.

With ATG Click to Chat and eMail Response, eDiets agents can now multitask on customer requests, and have a new channel for building client relationships and sharing information. With monitoring tools, eDiets can easily adjust staffing to support peak transaction times.

Jenny Craig

Jenny Craig wanted to immediately respond to site visitors who contacted weight loss consultants at their local Jenny Craig center.

A customized ATG Live Help solution, featuring ATG Click to Call, connects online prospects directly with a local weight loss consultant; if no consultant is available, the call goes to a call center for immediate response. Click to Call accounts for conversion rates twice those of previous contact methods, and up to 20 percent of Jenny Craig's call volume.

Esselte

A leading global office supplies manufacturer, Esselte sells 30,000 different office products in over 120 countries. Through a combination of brands including Esselte, Pendaflex, Oxford, Vaultz, and Leitz, the company is recognized as a world leader in the organizational solutions marketplace. It distributes products worldwide through a network of commercial and retail stationers, superstores, and mail order companies.

Esselte uses ATG Commerce for its web ordering system on sites across various brands, supporting subsidiaries in 33 countries throughout the Americas, Europe, and Asia.

Kaman Corporation

One of North America's largest industrial distributors, Kaman Corporation offers almost two million items as well as value added services to more than 50,000 customers.

By integrating its backend ERP and supply chain systems with its online ordering system built on the ATG platform, the kamandirect.com site delivers a multi-faceted customer service experience for purchasing and servicing MRO and OEM products. The site offers real-time pricing and availability, request for quotes, order status, account balances, purchase history, and personal catalogues for the most frequently ordered items.

JazzTel

A leader in telecommunications and data transfer in Spain, JazzTel uses ATG Live Help to improve its online customer service results and increase revenue.

With one click, prospects and customers can request an immediate call back from a customer service representative, who can then answer a customer's question, help the customer complete a transaction, or resolve a service issue.

Neuf Cegetel

The website of Neuf Telecom, France's largest alternative provider of telecommunications and ISP services, has become the second biggest sales channel for the company, but was experiencing high abandonment rates.

By deploying ATG Click to Call on strategic pages, Neuf gave prospects the ability to speak directly with a call center agent when they were having trouble completing their transactions online. Neuf has increased revenue by 10 percent and decreased site abandonment on the company's form-based enrollment page.

Cycle Trader

Cycle Trader wanted to increase lead conversion rates on its classifieds website by helping dealers track sales activity more closely to identify sales breakdowns.

With ATG Lead Performance, Cycle Trader's advertisers gained new insights into prospect activity and the ROI of their ad listings. Cycle Trader was able to advise dealers in more effectively converting prospective buyers, and empowered dealers to track and improve the performance of their ads.

Harris Bank

Facing increasing competition from regional banks, Harris Bank wanted to quickly engage site visitors and offer cross-sell promotions via service representatives.

With ATG Click to Call, Harris Bank strategically engages customers at specific points in the online process to answer their questions as they complete transactions. Click to Call can connect visitors to specific service teams, such as by linking Hispanic site visitors direct customers to Spanish-speaking representatives. By helping visitors bypass the IVR system, Click to Call increases their satisfaction and reduces the time they spend on the phone.