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Upcoming Webinars


Moving Beyond e-Commerce Basics: Where to Invest and How to Build a Business Case
March 25, 2010 | 2:00 PM ET
Presenters: Eli Katz, President, Ashford.com
  Bill Mirabito, President, B2C Partners
  Bill Zujewski, Vice President Product Marketing, ATG

Future online growth depends on a best-in-class site that provides a differentiated and engaging user experience. Eli Katz, e-commerce expert from iBeauty and HomeClick -- now president of Ashford.com, a leader in online luxury and watch retailing -- explains the move to a next generation site.

In this webinar, you will learn:



Live Help and e-Commerce: Why Global Online Shoppers Demand Live Customer Service
April 1, 2010 | 2:00 PM ET
Sponsored by: Retail Customer Experience
Presenters: Ryan Hoppe, Director of Marketing - ATG Optimzation, ATG
  James Bickers, Senior Editor, Retail Customer Experience

A growing number of retailers are turning to live chat and click to to call solutions to provide live online customer service instead of forcing shoppers to use self-service or call a toll-free number. Why? Engaging shoppers with live help at the right time in the right channel decreases shopping cart abandonment, increases conversion rates and order values, and builds loyalty. New data suggests consumers want, expect and value live assistance when shopping online.

Join this one-hour webinar to hear key findings from a global survey of more than 3,000 shoppers, such as:

Find out how to transform your online shopping experience and boost online revenue with live help.



Archived Webinars


David's Bridal: Boosting Conversions & Average Order Value on "High Touch" Online Transactions

 March 3, 2010
Presenter: Dwight Klingenberg, David's Bridal VP Finance and Profit Improvement

Hear how David's Bridal enhanced its customers' online experience. David's Bridal partnered with Clicks & Mortar Consulting, InstantService (now ATG), and Global Response in the implementation of chat on the company's Web site. With no increase in customer headcount, the site enhancement resulted in improved conversion rates, increased average order value, and timely response to customer questions. Join this 45-minute webinar with Dwight Klingenberg, David's Bridal VP of Finance and Profit Improvement, and better understand how the company overcame issues and achieved results.



 

Ready to Get Serious About Going Direct?

 January 12, 2010
Presenters: Tim Tyler, eMarketing manager, Viking Range
Sucharita Mulpuru, Vice President and Senior Analyst, Forrester Research
Kelly O'Neill, Product Marketing Director, ATG

As a manufacturer, your web site presents an important opportunity to not only influence consumer purchase, but also support the full product life cycle to ensure usage, satisfaction and brand loyalty. Learn the benefits of selling direct to drive, and find out how you can maintain sales growth and capture valuable information about consumers, their wants, and their expectations.

In this webinar, you'll learn:



 

Engage the Right Customers at the Right Time

 December 17, 2009
Presenters: Ginger Conlon, Editor-in-Chief, 1to1 Media
Ryan Hoppe, Director of Marketing, ATG Optimization Services
Hosted by: 1to1 Media (Peppers & Rogers Group)

Ginger Conlon moderates the live interactive session featuring Ryan Hoppe, Director of Marketing & Optimization Services at ATG. They’ll explore the benefits of new technologies like click-to-call and click-to-chat. These live online help options are transforming the way companies do business, while increasing customer satisfaction. You'll find out how to transform your customer’s online experience and boost online revenue in the process.

You'll learn:
 

VIDEO WEBINAR: How Continental Airlines Increased Customer Satisfaction with LIve Help

 December 9, 2009
Presenters: Ken Penny, Managing Director, Continental Airlines
Henry Harteveldt, VP and Principal Analyst, Forrester Research

When Continental Airlines wanted to optimize its online bookings process and enhance the customer experience, they turned to proactive engagement with live help and met key business goals: br>
Watch Ken Penny of Continental Airlines discuss how the airline used proactive live help to identify areas for optimization and drive measurable results. Also hear from travel industry guest speaker and expert, Henry Harteveldt, Principal analyst at Forrester Research, about the importance of live help within the travel industry. Watch the replay of this interactive video webinar today.

 

Outgrowing your Web store? Should you Re-design or Re-platform?

 November 17, 2009
Presenters: Ronit Weinberg, VP of e-Commerce and Online Marketing at Diane von Furstenberg
Bernardine Wu, Founder and CEO of FitForCommerce
Bill Zujewski, VP of Product Marketing, ATG

You know you have outgrown your online store and it is time for either a re-design or re-platform. You have revenue goals for your new site, but how do you ensure that your e-commerce platform and new site meet those goals? Hear how the VP of e-Commerce and Online Marketing at Diane von Furstenberg met these challenges and you'll get practical information and advice from industry expert Bernardine Wu, Founder and CEO of FitForCommerce.

You'll ensure that your next site provides your customers with a great shopping experience and you will be rewarded with higher conversion rates, and increases in order sizes and return visitors.

In this webinar, you will learn:



 

Online Commerce in 2009: How Winning Retailers Have Changed the Game

 November 3, 2009
Presenters: Nikki Baird, Managing Partner Retail Systems Research
Kelly O'Neill, Director of Marketing, ATG

Join retail expert Nikki Baird of RSR Research as she reviews the best practices of winning online retailers from RSR's recent e-Commerce Benchmark survey. Plus you'll learn RSR's new model for evaluating opportunities to better engage with your customers.

In this dismal economy, the online channel is the brightest spot of hope for many online retailers. Consumers continue to accelerate their online shopping and develop new habits that include mobile devices and social media. Through a survey of online retailers, RSR has identified the winners and what they do better and what they do differently to succeed online.

In this webinar, you will learn:



 

Readying your e-Commerce for the Next Retail Revolution

 September 29, 2009
Presenters: Lauren Freedman, President, the e-tailing group
Kelly O'Neill, Director of Marketing, ATG

Join e-tailing expert Lauren Freedman of the e-tailing group and Kelly O'Neill of ATG for this interactive webinar and learn how the biggest names are employing bold strategies and visionary thinking. Hear how industry leaders are mining their customer feedback and gaining the most from technology and information..

Download the Slides

 

3-Part Webinar Series - ROI Best Practices: Maximizing Return on your Live Help Investment - Part 3

 September 2, 2009

Adding live help services — including Click to Call and Click to Chat — to Web sites and e-commerce platforms is a proven method to increase online sales and reduce the cost of servicing customers. Yet you may need answers to some key questions:

Join us as we explore the whats, the whys and the hows of live help — with consumer input, analyst perspective from Forrester Research, customer knowledge and technical know-how — and start to maximize the value of live help for your business.

Metrics and Measurement
September 2 at 11AM ET
Speakers: Wendy Hanks, ATG and Stephane Muszynski, ATG

Download the Slides

 

3-Part Webinar Series - ROI Best Practices: Maximizing Return on your Live Help Investment - Part 2

 August 26, 2009
Join us as we explore the whats, the whys and the hows of live help - with consumer input, analyst perspective from Forrester Research, customer knowledge and technical know-how - and start to maximize the value of live help for your business.

Preparing your Web site and Contact Center
August 26, 2009
Speakers: Wendy Hanks, ATG and Shawna Hedges, ATG

Download the Slides

 

3-Part Webinar Series - ROI Best Practices: Maximizing Return on your Live Help Investment - Part 1

 August 19, 2009
Join us as we explore the whats, the whys and the hows of live help — with consumer input, analyst perspective from Forrester Research, customer knowledge and technical know-how — and start to maximize the value of live help for your business.

Why Consumers Want Live Help, And
When They Want A Live Voice or Live Chat
August 19, 2009
Speaker: Bruce Temkin, Sr Analyst, Forrester Research

Download the Slides

 

ATG Customer Intelligence Workshop: ATG Data Warehousing

 July 28, 2009
Watch this Webinar to learn more about ATG Customer Intelligence. The agenda includes an introduction to data warehousing and the dimensional model, an overview of the ACI architecture, data collection and data loading, as well as solutions to common customizations to ACI.

 

The New Telecoms Ecosystem - Innovate to Grow

 July 15, 2009

The traditional telecom model is changing. Innovation will take center stage for new business models. Consumers and technology are evolving and creating new opportunities - and new challenges - for Communication Service Providers. Join industry experts from ATG, and featured guest Forrester Research, to learn how to deliver on the next generation of telecom customer expectations.

 

The Four Keys To Success For Product Recommendations

 June 18, 2009
Presenters:  Tom Davis, Director of Ecommerce, Tommy Hilfiger
 Ryan Hoppe, Director of Marketing, ATG

It's June 2009 and you're likely in the midst of holiday planning. You've heard analysts (and top retailers) state that Automated Recommendations are proving to be a "quick win" to drive online revenue and loyalty, but how do you sort through the crowded market of recommendations providers?

Join ATG and Tom Davis of ShopTommy.com to:

 

The Future of Online Directories

 June 12, 2009
Presenter:  Ryan Hoppe, Director of Marketing, ATG

Performance has always been key for direct-response advertising, but the market is becoming increasingly competitive. If that were not enough, companies are cutting their advertising costs, and want higher ROI from the activities they are keeping. Now, more than ever, you need to prove results to advertisers.

This webinar analizes the current challenges and uncover what you can offer to your clients to enhance their results - and measure them.

 

Live Help - The Power of Click to Call and Click to Chat

 June 3, 2009
Presenters:  Faramarz Farhoodi, CIO & VP of e-Commerce, MotoSport, Inc.
Ryan Hoppe, Director of Marketing, ATG

New data proves that offering both Click to Call and Click to Chat on your Web site is the best approach to maximize online sales and retention. But how should you get started? Would you benefit most from starting with live voice help or live chat? What "mix" of voice and chat makes sense for your business? Hear first-hand how industry leaders are integrating live help, driving more online sales, and increasing customer satisfaction.

Download the Slides

 

Internationalisation - Entering new markets with e-commerce

 May 15, 2009
Hosted by: Javelin Group
Presenters:  Tony Stockil, CEO and founder, Javelin Group
Nina McIntyre, Senior VP and Chief Marketing Officer, ATG

Companies need to expand into new markets and grow in new areas. Entering new markets has always been risky and requires large investment and long research. However, e-commerce may be able to help you.

E-commerce is a path to fuel cost-effective growth, however your investment must be wisely placed to ensure your model supports variances in consumer shopping behaviours, logistical hurdles and international market expectations.

Join industry experts from Javelin Group and ATG to gain valuable insight on how to optimise your international e-commerce strategy.

 

Enterprise-Class e-Commerce for Mid-Sized Companies

 May 12, 2009
Hosted by: Forrester Research
Presenters:  Brian Walker, Senior Analyst, Forrester Research
Bill Zujewski, Vice President Product Marketing, ATG

Maintaining an engaging, compelling e-commerce site is a unique challenge for mid-sized businesses. Working with limited budget and personnel resources, mid-sized companies have usually had to settle for homegrown systems that can be ineffective or SaaS offerings that are constrained. It's time to learn about a better approach. Join industry experts from Forrester Research and ATG as we discuss enterprise-class on demand commerce applications that can lower your costs while providing the key capabilities essential for online growth.

 

How Esurance Increased Online Inquiries and Reduced Abandonment — with No Upfront Investment (Video Webinar)

 April 2, 2009
Hosted by Insurance Journal
Sponsored by ATG
Presenters:  Tom Capp, VP of Sales and Agency, Esurance
Lisa Ward, Director of Customer Experience, Esurance
Dan O'Donnell, Sales Manager, Esurance
Ryan Hoppe, Director of Marketing - Optimization Services, ATG

Esurance saw a market opportunity in helping people buy competitively priced auto insurance over the Web. The real key was making it truly simple — and comfortable — for customers to buy this complicated product online. Esurance wanted to provide 24/7 customer care with a clearly measurable business value, without investing in serious infrastructure changes. With Click to Call, Esurance lets online customers click on a button to request an immediate phone call from a licensed insurance counselor. Almost instantly, the phone rings and it's the agent calling to help the customer through the quote and purchase process without the hassle of IVR. This human connection during a complex sale has caused conversion rates to soar and fewer people were abandoning the site because they were getting the help they needed. Join this webinar to hear how Esurance has transformed an online idea into an expanding business with a reputation for a growing portfolio of products and loyal, high-value customers.

 

The Cross-Channel Mandate for Winning High-Value Customers

 March 25, 2009
Hosted by Multi-Channel Merchant
Presenters:  Stephen Carvelli, Director of e-Commerce, Chico's
Nikki Baird, Managing Partner, Retail Systems Research
Kelly O'Neill, Director of Product Marketing, ATG

Consumer shopping patterns across all demographics are changing and satisfied multi-channel shoppers will spend up to 30 percent more with a retailer than single-channel shoppers (E-Commerce Times, April 2008). Join experts from ATG, Retail Systems Research, and Chico's to discover guidelines for employing a well-integrated cross-channel retail strategy to your business to win higher-spending, loyal customers.

 

Post-Click Marketing: Maximizing Conversions Once Visitors Arrive

March 18, 2009
Hosted by ClickZ
Sponsored by ATG
Presenter:  Bryan Eisenberg, Co Founder, Future Now, Inc.

The original conversion guru, New York Times best-selling author and ClickZ columnist, Bryan Eisenberg, will be presenting proven ideas on what to provide visitors after they click through. Bryan will explain how to transform your visitor's journey from first click all the way up to completion of your website's forms (both retail and lead gen) to maximize conversions. You'll learn the magic three questions that have made companies like Dell, Overstock, HP, 1-800 Flowers, Acceller, Shoeline, and CafePress millions of dollars. This fast-paced presentation will provide you with a to-do list to take back to the office to boost your marketing efforts.

 

e-Commerce Technology - Where to Invest Today

 March 11, 2009
Hosted by Internet Retailer
Sponsored by ATG
Presenters:  Kurt Peters, Editor in Chief, Internet Retailer
Brian Walker, Senior Analyst, Forrester Research
Ryan Hoppe, Director of Marketing - Optimization Services, ATG

Join the webinar with analyst insight into e-commerce technology investment in a downturn economy. Explore decisions from replatforming of your site to SaaS offerings that provide quick wins for your e-commerce strategy and hear how top retailers are driving revenue despite economic challenges. This interactive session will allow you to get the answers you need and navigate the months ahead.

 

Hat, Chapeau, and Sombrero! - How to Globally Expand e-Commerce

 March 4, 2009
Hosted by ATG
Presenters:  Kasey Lobaugh, Principal, Multi-Channel Retail Practice Leader, Deloitte Consulting
Paul Dyson, e-Commerce Architect, e2x limited
Kelly O'Neill, Director of Product Marketing, ATG

As the global economy rapidly changes, smart retailers are seizing their chance to prosper by growing into new markets. If done correctly, adding countries or brands via your online channel first is easier, less risky, is more economical and provides greater brand control than starting with brick and mortar stores. Even so, online globalization is still challenging terrain with many details to consider. Join experts from Deloitte Consulting, e2x limited and ATG on March 4, 2009 to discover guidelines and best practices for tackling your e-commerce expansion.

 

The Importance of Proving Advertising Performance In Tough Economic Times

 February 25, 2009
Hosted by ATG
Presenters:  Neal Polachek, The Kelsey Group
Brian McCarthy, VP Product & Marketing, Citysearch
Brock MacLean, VP of National Sales and Development, For Rent Media Solutions
Tara Wagoner, Director of Dealer and Consumer Operations, Autobytel
Ryan Hoppe, Director of Marketing, ATG

Now, more than ever, media companies and agencies who sell direct-response advertising need to prove the performance of the online and offline listings they sell to direct-response advertisers. Businesses today are weighing every ad dollar they spend, and media companies need to do more to prove the return on ad investment. Join our interactive panel discussion as we discuss the challenges of connecting with our advertisers across multiple channels and proving ROI.

 

Thriving in Tough Times - Where to Invest in 2009, with IMRG

 February 19, 2009
Hosted by ATG
Presenters:  James Roper, Chairman of IMR World and Chief Executive and Founder of IMRG
Bill Zujewski, Vice President Product Marketing, ATG

IMRG figures indicate e-commerce is growing. But 2009 will offer no time to settle for solutions that limit growth. To attract and convert prospects, increase average spend and retain customers, there are some questions that need answering. Join ATG and IMRG for this interactive Webinar and learn you can thrive in 2009.

 

e-Commerce Platforms: The Risks and Rewards of On Demand Options

 January 13, 2009
Hosted by ATG
Presenters:  Bill Mirabito, Founder and Principal Analyst, B2C Partners
Bill Zujewski, Vice President Product Marketing, ATG

While the economy is slumping, e-commerce is still growing. Budgets are tightening, but 2009 is no time to settle for software that limits growth. To speed deployment and reduce the cost of replatforming and total cost of entry, interest in hosted e-commerce alternatives has grown. But it's not without risk. View this webinar to discover how some on demand platforms can lower your costs while providing the key features essential for growth.

 

Which Technology Can Save Your [Online] Business...Now

 December 18, 2008
Hosted by ATG
Presenters:  Chip Gliedman, VP & Principal Analyst, Forrester Research
Ryan Hoppe, Director of Marketing, ATG

View this webinar and walk away with an understanding of:
»  What your Web site needs to maximize every interaction with every visitor
»  How you can effectively decrease cost with the right technology
»  Which Web site optimization services deliver the greatest conversion and return on your investment


 

e-Commerce & Telecommunications: Tangible ROI in a Challenging Economy

 December 9, 2008
Hosted by ATG
Presenters:  Andrew Besford, Senior Business Consultant, CGI
Bill Zujewski, Vice President Product Marketing, ATG

As in other sectors, today's telecommunications consumer pursues multiple paths in his purchase process. Your e-commerce platform becomes the critical software for both the web storefront and a multi-channel strategy. Combine a strong platform with easy-to-integrate SaaS-based e-commerce optimization services for the optimal ROI. Discover specific examples and case studies that will show you how to improve cross-channel selling and best use e-commerce in the short and the long run, to succeed in the current economic climate.

 

Engage Them. Convert Them. Keep Them.
Maximizing online interactions in a difficult financial market.

 November 18, 2008
Hosted by ATG
Presenters:  Brad Strothkamp, Principal Analyst, Forrester Research
Cid Jenkins, VP, North American Sales, eStara Connections from ATG
William Gagnon, Global E-Commerce Leader, GE Money

This webinar focused on the immediate needs of today's financial services and insurance companies. Gain actionable insight on how proactive solutions such as click to call and click to chat are helping companies convert 62% more online applicants and get a return on investment of up to 300% in as little as seven months.


 

How to Finesse this High-Stakes Holiday Season (and the year ahead)

 October 30, 2008
Hosted by STORES Magazine
Presenters:  Lauren Freedman, president, the e-tailing group
Kelly O'Neill, ecommerce marketing director, ATG

With the economy struggling this holiday season, you're likely in need of some fresh ideas to keep today's savvy shoppers buying and coming back for more. In this webinar, ATG and the e-tailing group will share highlights from the 3rd annual "Mindset of the Multi-Channel Holiday Shopper" survey. You'll learn why the Web is the channel of choice for today's shoppers and discover tactics to stay the course this holiday season and beyond.

 

La Révolution du Commerce Multi-Canal

 October 15, 2008
Hosted by ATG
Presenters:  Colum Joyce, IMR World
Thibaut Behaghel, EMEA, eStara Connections, ATG

Join us for this ATG Webinar in French to find out more about the Multi-Channel Commerce Revolution and how to succeed.
NOTE: This webinar will be held in French

 

High-Touch Personalization, The Successful Marketer's Secret Ingredient

 September 29, 2008
Hosted by ClickZ
Presenter: Jack Aaronson, CEO of The Aaronson Group

Are you utilizing ALL your company's customer touch points to reinforce your brand and market your products? Successful marketing executives are increasingly getting asked to help with customer service strategies. Here are some approaches to using high-touch personalization techniques to provide white-glove customer service both online and offline.

 

How to Engage Online Travelers with a Personalized Touch that Fosters Loyalty

 September 26, 2008
Hosted by ATG
Presenters:  Henry Harteveldt, VP and Principal Analyst, Forrester Research
Ryan Hoppe, Director of Marketing, e-Commerce Optimization Services, ATG

Understand the online personalization techniques that travel and hospitality industry leaders are employing today to engage and retain customers and those emerging techniques that allow vendors to differentiate themselves among competitors.

 

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