Upcoming Webinars
Moving Beyond e-Commerce Basics: Where to Invest and How to Build a Business Case
March 25, 2010 | 2:00 PM ET
| Presenters: |
Eli Katz, President, Ashford.com |
| |
Bill Mirabito, President, B2C Partners |
| |
Bill Zujewski, Vice President Product Marketing, ATG
|
Future online growth depends on a best-in-class site that provides a differentiated and engaging user experience. Eli Katz, e-commerce expert from iBeauty and HomeClick -- now president of Ashford.com, a leader in online luxury and watch retailing -- explains the move to a next generation site.
In this webinar, you will learn:
- Why Ashford.com chose to re-platform and how they improved the user experience
- Key areas of e-commerce investment that drive immediate benefit
- How to develop a persuasive, actionable strategy that drives results
- Financial modeling for projecting ROI and the overall rate of return
Live Help and e-Commerce: Why Global Online Shoppers Demand Live Customer Service
April 1, 2010 | 2:00 PM ET
| Sponsored by: |
Retail Customer Experience |
| Presenters: |
Ryan Hoppe, Director of Marketing - ATG Optimzation, ATG |
| |
James Bickers, Senior Editor, Retail Customer Experience |
A growing number of retailers are turning to live chat and click to to call solutions to provide live online customer service instead of forcing shoppers
to use self-service or call a toll-free number. Why? Engaging shoppers with live help at the right time in the right channel decreases shopping cart abandonment, increases conversion rates and order values, and builds loyalty. New data suggests consumers want, expect and value live assistance when shopping online.
Join this one-hour webinar to hear key findings from a global survey of more than
3,000 shoppers, such as:
- What drives consumers' use of different customer service options, including
live help?
- How useful is live help among different demographics and phases of the buying
cycle?
- When and why do consumers want a live voice conversation vs. live text chat?
Find out how to transform your online shopping experience and boost online revenue
with live help.
