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The Planet Expands Live Help Strategy with ATG

CAMBRIDGE, Mass. - July 27, 2009 - ATG (Art Technology Group Inc., NASDAQ: ARTG), the premier provider of e-commerce solutions, today announced that The Planet, the global leader in IT hosting, has successfully launched ATG's eStara Click to Chat. The live-chat service helps Web site visitors directly connect with sales or customer service representatives who can answer questions, provide personalized recommendations and assist with purchasing decisions.

The Planet serves more than 20,000 businesses — 44 percent located outside of North America — and hosts more than 18.5 million Web sites. As its business continues to expand, the company required an enterprise-quality solution to enable direct communications between online visitors and company representatives. Click to Chat also gives agents the ability to co-browse, so they can shop alongside The Planet's Web site visitors while chatting with its representatives.

"There is immense value in implementing live-help tools to connect online visitors with sales and customer support representatives in real time to improve their Web buying experience, said Katie Swick, manager of marketing programs and communications. "In today's competitive business environment, customers expect immediate access to data. We wanted a partner who understood that this system is critical to our business. At The Planet, we wanted a company that shares our sense of urgency and provides the support we require to ensure the system meets our expectations. We required significant customization with an enterprise-quality solution, and ATG has met our expectations across the board."

"Companies are increasingly looking to utilize live help to maximize every interaction they have with visitors to their Web site and other online properties," said Ryan Hoppe, Marketing Director, ATG e-commerce Optimization Services. "The Planet recognizes that by connecting with online customers directly and offering them text chat, it can increase online sales and improve customer satisfaction and loyalty."

eStara Click to Call and Click to Chat are interactive voice and text chat offerings that let people communicate directly with sales or customer service agents while researching, buying or getting service for products and services online. They are part of ATG's line of e-commerce Optimization Services, on-demand (SaaS) offerings which help businesses lift online revenue quickly, easily and measurably by optimizing every online interaction with prospective and existing customers. ATG e-commerce Optimization Services can be deployed easily and rapidly to any Web site or e-commerce platform, even those not powered by the ATG Commerce Suite.

About The Planet

The Planet is the leading provider of On Demand IT Infrastructure solutions, hosting more than 20,000 small- and medium-size businesses and 18.5 million Web sites worldwide. Customers have the power to choose from the broadest range of hosting solutions in the industry, from dedicated servers, Managed Dedicated Servers, Northstar Managed Hosting(TM) and data center colocation, all backed by 24x7x365 support. With the best choice of servers, software tools and world-class service, backed by state-of-the-art data centers and an enterprise-class network, The Planet turns IT into a powerful competitive advantage that enables customers to grow their businesses. For additional information, visit www.theplanet.com.

About ATG

A trusted, global specialist in e-commerce, ATG (Art Technology Group, Inc., NASDAQ: ARTG) has spent the last decade focused on helping the world's premier brands maximize the success of their online businesses. The ATG Commerce application suite is the top-rated platform by industry analysts for powering highly personalized, efficient and effective e-commerce sites. The company's platform-neutral e-commerce optimization services can be easily added to any Web site to increase conversions and reduce abandonment. These services include ATG Recommendations and eStara Connections. The company is headquartered in Cambridge, Massachusetts, with additional locations throughout North America and Europe. For more information, please visit http://www.atg.com.

2009 Art Technology Group, Inc. ATG and Art Technology Group are registered trademarks. All other product names, service marks, and trademarks mentioned herein are trademarks of their respective owners.

This press release contains forward-looking statements for purposes of the safe harbor provisions under The Private Securities Litigation Reform Act of 1995. These statements involve known and unknown risks and uncertainties that may cause ATG's actual results, levels of activity, performance or achievements to be materially different from any future results, levels of activity, performance or achievements expressed or implied by such forward-looking statements. Important risk factors affecting ATG's business generally may be found in its periodic reports and registration statements filed with the Securities and Exchange Commission at www.sec.gov.