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Who: Brad Strothkamp, Senior Analyst, Forrester Research and Nancy Liberman, Senior Director, Marketing, eStara
What: Financial Services organizations looking to generate sales and improve contact center efficiency are increasingly implementing interactive customer service tools like click to call on their Web sites. While many marketers cite click to call's ability to increase conversion rates, and reduce Web site and application abandonment, to date there has been a dearth of third-party data that demonstrates the overall financial impact associated with this technology in a large enterprise setting.
Join Brad Strothkamp, Senior Analyst at Forrester Research , and Nancy Liberman, Senior Director, Marketing, at eStara, as they address the market drivers behind implementing live help on financial services sites and the results of the Total Economic Impact study commissioned by eStara. The study, which profiled four organizations, two Fortune 500 retailers and two multinational financial services companies, provides details on the ROI, benefits and costs associated with implementing eStara Click to Call. This Webinar will focus on the financial services portion of the study.
During this Webinar, attendees will see:
When: Wednesday, December 5, 2007 11:00 a.m. - 12:00 p.m. EST Where:
Online
To register, please visit:
https://www1.gotomeeting.com/register/968774179?Portal=www.gotomeeting.com
About eStara
eStara is a leading provider of proactive conversion solutions for enhancing online sales. The world's most recognized brands - including Autobytel, Continental Airlines, Cox Newspapers, Chrysler, Dell Financial Services, and Superpages.com - leverage eStara's OnDemand services to engage customers with the right form of contact at the right time to increase revenue, reduce website abandonment and improve customer satisfaction. eStara is owned by ATG (Art Technology Group, Inc., NASDAQ: ARTG). For more information, visit www.eStara.com.
This press release contains forward-looking statements for purposes of the safe harbor provisions under The Private Securities Litigation Reform Act of 1995. Further details on these risks are set forth in ATG's filings with the Securities and Exchange Commission. These filings are available free of charge on a website maintained by the SEC at www.sec.gov. Additional risk factors related to the subject matter of this press release include: the possibility that eStara's product and service deployments will not be successful, on time or significantly enhance the user's Internet experience; the need to adapt to rapid changes so products and services do not become obsolete; the possibility of errors in eStara's software products and services; the possibility that eStara's offerings will not enhance its customers' online sales or otherwise provide the expected benefits to its customers; and the possibility that eStara's product strategy may change in the future. eStara and ATG undertake no obligation to update any of the forward-looking statements after the date of this press release.