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With the millions of products available online, merchants are in dire need of an automated way to present relevant and effective product recommendations. Other product recommendation engines force-fit recommendations based solely on purchase history and shopping cart contents, but ATG's affinity selling capabilities also take into account a shopper's market segment, other customer profile information and the merchandiser's multi-channel sales strategy. As a result, Web sites have a better ability to suggest products that make more sense for the shopper and the seller.
Affinity selling puts control into the hands of merchandisers by allowing them to identify affinity recommendations based on what they believe to be the best cross-sells and up-sells for customers. Unlike other solutions on the market like collaborative filtering that assign customers to too-broad or too-specific segments, affinity selling uses sophisticated segments that merchants themselves have defined, greatly reducing irrelevant product recommendations and increasing order sizes.
The Boston Symphony Orchestra, whose Web site receives more than 5.5 million visitors annually and is the largest and most-visited orchestral Web site in the country, recently announced plans to add advanced personalization features to its ATG-powered Web site. These enhancements will include an increasingly personalized myBSO, which will begin to provide suggestions on upcoming concerts that ticket-browsers may enjoy, based on their previous purchases.
"Our new affinity selling capabilities will further empower online sellers to match consumers with the products they are seeking, quickly and easily," said Cliff Conneighton, senior vice president of marketing, ATG. "By introducing automated personalization into the product recommendation process, merchants now have the power to offer customers a uniquely relevant and tailored shopping experience in a way they can easily afford and manage."
About ATG
ATG (Art Technology Group, Inc., NASDAQ: ARTG) makes the software and delivers the on demand solutions that the world's most customer-conscious companies use to power their e-commerce web sites, attract prospects, convert them to buyers and ensure their satisfaction so they become loyal, repeat, profitable customers. Our e-commerce suite is ranked the #1 current offering and #1 in strategy by the industry's most influential analyst firms, and powers more of the top 300 internet retailers than any other vendor. Our eStara brand provides customer interaction solutions to enhance conversions and customer support, and delivers the world's most widely used click-to-call service. ATG's solutions are used by over 900 major brands, including Amazon, American Eagle Outfitters, AOL, AT&T, Best Buy, B&Q Cabela's, Carrefour, Cingular, Coca Cola, Continental Airlines, CVS, Dell, DirecTV, El Corte Ingles, Expedia, France Telecom, Harvard Business School Publishing, Hewlett-Packard, Hilton, HSBC, Intuit, J. Crew, Macy's, Meredith, Microsoft, Neiman Marcus, New York & Company, Nokia, OfficeMax, PayPal, Philips, Procter & Gamble, Sears, Sony, Symantec, Target, T-Mobile, Urban Outfitters, Verizon, Viacom, Vodafone and Walgreens. The company is headquartered in Cambridge, Massachusetts, with additional locations throughout North America and Europe. For more information about ATG, please visit www.atg.com.
© 2007 Art Technology Group, Inc. ATG and Art Technology Group are registered trademarks, and ATG Wisdom is a trademark of Art Technology Group, Inc. All other product names, service marks, and trademarks mentioned herein are trademarks of their respective owners.
This press release contains forward-looking statements for purposes of the safe harbor provisions under The Private Securities Litigation Reform Act of 1995. These statements involve known and unknown risks and uncertainties that may cause ATG's actual results, levels of activity, performance or achievements to be materially different from any future results, levels of activity, performance or achievements expressed or implied by such forward-looking statements. Important risk factors affecting ATG's business generally may be found in its periodic reports and registration statements filed with the Securities and Exchange Commission at www.sec.gov . Risk factors related to the subject matter of this press release include the possibility that the ATG product deployment will not be successful, on time or significantly enhance the user's Internet experience or will not increase customer revenue across brands; that those customers leveraging ATG will not have the opportunity to increase revenue and decrease future costs; the need to adapt to rapid changes so products do not become obsolete; the possibility of errors in ATG's software products; the possibility that the solution will not make customer implementations faster or more flexible or permit the customer to meet its customer-facing or infrastructure requirements; that the ATG product will not continue to be integrated with third party applications servers or will not support all Web services enabled systems; that ATG's product strategy may change in the future; and the risks and costs of intellectual property litigation. ATG undertakes no obligation to update any of the forward-looking statements after the date of this press release.