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CHARLESTON, S.C. - April 30, 2007 - ATG (Art Technology Group, Inc. NASDAQ: ARTG), whose e-commerce suite powers more top online sellers than any other, today announced record-breaking attendance of over 600 participants at the company's annual ATG Insight Live user conference. One of the main draws to the event is ATG's tradition of previewing new technologies to be launched in coming months.
The forthcoming ATG offerings highlight the growing demands and expectations of consumers, merchandisers, marketers, business executives, IT and customer care leaders. The solutions further empower companies to connect online buyers quickly and easily to the products and services they seek while increasing the power, control, and agility of merchandisers. Previewing at the conference:
New affinity selling capabilities: ATG will introduce major enhancements to its signature personalization platform by automating the identification and presentation of the most relevant cross-sell for each shopper. Unlike product recommendation engines that force-fit recommendations based solely on what is in the shopping cart, ATG's affinity selling capabilities take into consideration overall knowledge of a prospect and the merchandiser's multi-channel sales strategy. More informed product recommendations are designed to enhance the customer experience, directly leading to increased shopping cart size and conversion rates.
Advanced searchandising: ATG's new searchandising features will combine search, merchandising, and personalization to make online merchandising more dynamic. ATG recognizes that consumers are bypassing traditional navigation more often and jumping to the search dialogue box on shopping sites. ATG's business tools for managing search put more control in the hands of merchandisers, enabling them to intelligently personalize search results. As a result, customers enjoy faster, easier navigation and higher satisfaction rates, leading to higher conversion rates for online sellers.
ATG Commerce Service Center: ATG Commerce Service Center brings personalized e-commerce to the contact center. This evolution will deliver a seamless buyer experience across channels and empower customer service representatives with the same promotions, cross-sells and up-sells as in the Web store. Agents will have real-time access to all of the information needed to both increase customer satisfaction and shopping cart size.
"Every year our customers and partners are eager to see what we have in store for the next wave of e-commerce," said Cliff Conneighton, ATG's Senior Vice President, Marketing. "We're confident that these new products represent a bold step forward and will allow online sellers to up the ante when it comes to offering consumer and business audiences the easiest, most productive shopping experiences."
In addition to the product preview, ATG Insight Live 2007 is featuring dozens of speaking sessions and seminars centered on the theme "Captivate Your Customers: Next Generation e-Commerce." Those who could not attend the event this year are encouraged to visit ATG's blog at www.ecommerceinsights.com to participate in next generation of e-commerce discussions. A sample of topics that will be featured on the blog is found below. The full conference agenda and session details can be found at http://www.atg.com/insightlive2007/agenda.jhtml.
The blog will also capture key points from keynote speeches from Chris Anderson, editor-in-chief of Wired Magazine and author of The Long Tail: Why the Future of Business is Selling Less of More; Kelly Mooney, president and chief experience officer for Resource Interactive and author of the best-selling The Ten Demandments and the upcoming The Open Brand; Bob Steelhammer, vice president of e-commerce and chief Web executive, Cingular Wireless / AT&T and Tamara Mendelsohn, senior analyst at Forrester Research, who covers e-commerce technologies and multi-channel retail strategies.
About ATG
ATG (Art Technology Group, Inc., NASDAQ: ARTG) makes the software and delivers the on demand solutions that the world's most customer-conscious companies use to power their e-commerce web sites, attract prospects, convert them to buyers and ensure their satisfaction so they become loyal, repeat, profitable customers. Our e-commerce suite is ranked the #1 current offering and #1 in strategy by the industry's most influential analyst firms, and powers more of the top 300 internet retailers than any other vendor. Our eStara brand provides customer interaction solutions to enhance conversions and customer support, and delivers the world's most widely used click-to-call service. ATG's solutions are used by over 900 major brands, including Amazon, American Eagle Outfitters, AOL, AT&T, Best Buy, B&Q Cabela's, Carrefour, Cingular, Coca Cola, Continental Airlines, CVS, Dell, DirecTV, El Corte Ingles, Expedia, France Telecom, Harvard Business School Publishing, Hewlett-Packard, Hilton, HSBC, Intuit, J. Crew, Macy's, Meredith, Microsoft, Neiman Marcus, New York & Company, Nokia, OfficeMax, PayPal, Philips, Procter & Gamble, Sears, Sony, Symantec, Target, T-Mobile, Urban Outfitters, Verizon, Viacom, Vodafone and Walgreens. The company is headquartered in Cambridge, Massachusetts, with additional locations throughout North America and Europe. For more information about ATG, please visit www.atg.com.
(C) 2007 Art Technology Group, Inc. ATG and Art Technology Group are registered trademarks of Art Technology Group, Inc. All other product names, service marks, and trademarks mentioned herein are trademarks of their respective owners.
This press release contains forward-looking statements for purposes of the safe harbor provisions under The Private Securities Litigation Reform Act of 1995. These statements involve known and unknown risks and uncertainties that may cause ATG's actual results, levels of activity, performance or achievements to be materially different from any future results, levels of activity, performance or achievements expressed or implied by such forward-looking statements. Important risk factors affecting ATG's business generally may be found in its periodic reports and registration statements filed with the Securities and Exchange Commission at www.sec.gov. Risk factors related to the subject matter of this press release include the possibility that the ATG product deployment will not be successful, on time or significantly enhance the user's Internet experience or handle user volumes; that those customers leveraging ATG won't have the opportunity to increase revenue and decrease future costs; the need to adapt to rapid changes so products do not become obsolete; the possibility of errors in ATG's software products; the possibility that the solution will not make customer implementations faster or more flexible or permit the customer to meet its customer-facing or infrastructure requirements; that the ATG product will not continue to be integrated with third party applications servers or will not support all Web services enabled systems; that ATG's product strategy may change in the future; that the hosting market will not grow or grow at the projected rates; and the risks and costs of intellectual property litigation. ATG undertakes no obligation to update any of the forward-looking statements after the date of this press release.