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CAMBRIDGE, Mass., April 10, 2006 - ATG (Art Technology Group, Inc. NASDAQ: ARTG), whose technology powers e-commerce sites and corresponding e-marketing and customer service for the world's most customer-centric enterprises, on premise and on demand, today announced that Urban Outfitters, Inc., a leading lifestyle consumer products company operating under the Anthropologie, Free People and Urban Outfitters brands, has selected the Wisdom (TM) -enabled ATG Commerce platform to power its online storefronts. Using the full ATG Commerce Suite, including ATG Merchandising, ATG Campaign Optimizer, which is ATG's marketing analytics system, ATG Search and the ATG Commerce Assist call center customer service option, Urban Outfitters will significantly increase the sophistication of its commerce site and supply its online customers with the same unique experience it provides in-store shoppers.
"The success of our company comes from presenting our customers with a unique and highly personal experience in our stores," said Michael Robinson, managing director at Anthropologie. "By using ATG to power our website, we expect to deliver an equally unique, personal and relevant shopping experience for our online customers. Our goal is to increase overall conversion and lay a structured foundation for future growth. We expect to have the flexibility to respond creatively to customer preferences and quickly adapt to fashion trends."
ATG Commerce is powered by ATG Wisdom, the alternative to the traditional silo-based approach to commerce, marketing and service/support offered by other vendors. Whether it's a request for information, service, or support, an online transaction or an outbound campaign, Wisdom's holistic, cross-lifecycle approach to guiding customer interactions enables organizations to deliver the right mix of information, at the right time, using the preferred communications channel.
"Urban Outfitters' choice to implement the Wisdom-enabled ATG Commerce platform underscores a very strong industry trend," said Cliff Conneighton, senior vice president of marketing, ATG."Online business is growing like never before, and leading retailers know they need to re-platform their legacy web sites to take advantage of the opportunity. They know that to keep up, they can no longer rely on in-house development, and they are turning to the platform rated number one by analysts, ATG. We look forward to providing Urban Outfitters with the applications that will help them stay on top."
About Urban Outfitters, Inc.
Urban Outfitters, Inc. is an innovative specialty retailer and wholesaler which offers a variety of lifestyle merchandise to highly defined customer niches through 88 Urban Outfitters stores in the United States, Canada, and Europe; an Urban Outfitters web site; 77 Anthropologie stores in the United States; an Anthropologie catalog and web site; and Free People, the Company's wholesale division, which sells its product to approximately 1,300 specialty stores, department stores and catalogs, as well as through 5 Free People stores and a catalog and web site.
About ATG
ATG (Art Technology Group, Inc., NASDAQ: ARTG) makes the software that the world's most customer-conscious companies use to create a more relevant and consistent customer experience, throughout the marketing, commerce, and service lifecycle, and across the Web, e-mail, call center, and mobile channels. Offering an alternative to the traditional silo-based approach to customer-facing applications, ATG Wisdom (TM) is the company's strategy for delivering a seamless, more compelling, and mutually valuable experience to each customer and segment. The company fulfills this strategy by providing fully integrated best-of-breed product suites installed on-premise or delivered on-demand. ATG's solutions power over 600 major brands, including A&E Networks, Airbus, American Airlines, American Eagle Outfitters, Best Buy, Boeing, Cingular Wireless, DirecTV, France Telecom, Friends Provident, Hewlett-Packard, Hotels.com, Hyatt Hotels, HSBC, InterContinental Hotels Group, Kingfisher, Louis Vuitton, Merrill Lynch, Neiman Marcus, Philips, Procter & Gamble, Symantec, T-Mobile, Target, US Army, US Navy, Warner Music, and Wells Fargo. The company is headquartered in Cambridge, Massachusetts, with additional locations throughout North America, Europe, and Asia. For more information about ATG, please visit www.atg.com.
(c) 2006 Art Technology Group, Inc. ATG and Art Technology Group are registered trademarks, and ATG Wisdom is a trademark of Art Technology Group, Inc. All other product names, service marks, and trademarks mentioned herein are trademarks of their respective owners.
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This press release contains forward-looking statements for purposes of the safe harbor provisions under The Private Securities Litigation Reform Act of 1995. These statements involve known and unknown risks and uncertainties that may cause ATG's actual results, levels of activity, performance or achievements to be materially different from any future results, levels of activity, performance or achievements expressed or implied by such forward-looking statements. Important risk factors affecting ATG's business generally may be found in its periodic reports and registration statements filed with the Securities and Exchange Commission at www.sec.gov. Risk factors related to the subject matter of this press release include the possibility that the ATG product deployment will not be successful, on time or significantly enhance the user's Internet experience or will not increase customer revenue across brands; that those customers leveraging ATG will not have the opportunity to increase revenue and decrease future costs; the need to adapt to rapid changes so products do not become obsolete; the possibility of errors in ATG's software products; the possibility that the solution will not make customer implementations faster or more flexible or permit the customer to meet its customer-facing or infrastructure requirements; that the ATG product will not continue to be integrated with third party applications servers or will not support all Web services enabled systems; that ATG's product strategy may change in the future; and the risks and costs of intellectual property litigation. ATG undertakes no obligation to update any of the forward-looking statements after the date of this press release.