Analyst Perspective
The e-tailing group: Merchant Views of Personalization
A report by Lauren Freedman, e-commerce industry insider and president of the e-tailing group
Lauren Freedman, e-commerce industry insider and president of the e-tailing group, asked 25+ merchants to share their views on personalization - how they define it, what they're doing with it, how it fits into overall corporate strategy, its importance to competitive differentiation, and their view of the future role of personalization in e-commerce. CLICK TO CONTINUE >
Analyst Perspective
Aberdeen Group: Making Online Experiences Unique
As reported by Andrew Boyd, Aberdeen Group
Online retailers that fully integrate personalization into their business processes improve conversion rates, average order value, and revenue per visit. That's according to Andrew Boyd of the Aberdeen Group, which recently conducted personalization study of 300 retailers. According to Boyd, the objective of the study was to provide actionable information to retailers so that they could begin to implement personalization technologies within their business. CLICK TO CONTINUE >
Thinking Out Loud
Cross-Channel Shoppers Demand Cross-Channel Personalization
By Nancy Liberman, Senior Director, Marketing for ATG's eStara brand
With the click of a mouse, a customer that has invested time and effort researching your products and services online, and who may have purchased something from your site or store in the past, will disappear forever because of a single bad online experience. In response, sophisticated retailers are already using every piece of information they can gather to present individual customers with personalized marketing and merchandise selections based on their segments and personas. Why not leverage this same information to rescue online customers should they reach an impasse and require live assistance? CLICK TO CONTINUE >
Innovations and Ideas
Announcing the first ATG e-Commerce Ingenuity Business Plan Competition
The chosen entry wins a first prize of $50,000. Entry deadline January 30, 2008
At ATG, we've always fostered creativity and forward-thinking, and we want to extend this part of our corporate culture to the e-commerce industry at large. That's why we announced what we think is one of the most exciting industry-centric initiatives ever launched: the ATG e-Commerce Ingenuity Business Plan Competition. Open to entrepreneurs and very early stage start-ups, the competition invites tomorrow's leaders to share their ground-breaking e-commerce business plans and make history. CLICK TO CONTINUE >
ATG Technical Bulletin
ATG customers, check here monthly for the latest updates on product releases, patch releases, supported environments, resolutions to common problems, tips and tricks, documentation updates and more. In this month's issue:
- New ATG Knowledge Articles Online
- ATG 2006.3 Patch 5 is now available for download
- Documentation Feedback
- ATG 2007.1 Commerce Service Center Installation Guide refreshed
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Industry Round-Up
Check out the latest news & views from across the industry.
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ATG News
Read more about what's happening at ATG.
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