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Outlook For US Online Holiday Sales, 2008
November, 2008
Economic Woes Promise A Challenging Holiday Season For Web Retailers
Forrester expects online retail sales to reach $44 billion during the months of November and December
2008, a 12% lift over the previous year and the slowest growth to date. This year's weakened growth is
indicative of macroeconomic factors catching up with formerly resilient Web buyers. While consumers
remain pessimistic about the health of the US economy, online shopping drivers of convenience,
selection, and perceived value will continue to attract buyers to the Web this holiday season.
3rd Annual Mindset of the Multi-Channel Shopper Holiday Study: How to Finesse this High-Stakes Holiday Season(and the year ahead)
November, 2008
Lauren Freedman, e-commerce industry insider and president of the e-tailing group, recently surveyed 1000 consumers to discover how they are shopping this holiday season. This report delivers the survey findings and will highlight current shopping trends, practical tactics, and best-in-class examples to help you finesse this high-stakes holiday season (and the year ahead). You'll discover how you can translate consumer holiday shopping intentions into actionable tactics that help you to survive and prosper, not just during the holiday season, but also into 2009.
Gartner Magic Quadrant for E-Commerce
July, 2008
ATG positioned in the Leaders Quadrant of the Magic Quadrant for E-Commerce, 2008.
Art Technology Group: E-Commerce Vendor Profile
July, 2008
In 2008, Bill Mirabito, president of analyst firm B2C Partners,
completed an evaluation of ATG's products and services, including
customer interviews.
"During evaluation, I spoke candidly with four ATG clients: including
Chico's, Intuit, Tommy Hilfiger and Viking Range. As a group, they rated
their overall satisfaction with ATG very high, at 4.625 out of 5. In
addition, clients said that they were certain ATG will continue to meet
their needs over the next 3-5 years, rating their confidence at 4.75 out
of 5."
Listen, Learn and Leverage: Merchant views of personalization and lasting customer relationships
October, 2007
Lauren Freedman, e-commerce industry insider and president of the
e-tailing group, conducted 25 in-depth interviews with leading online
merchants during the summer of 2007. They discuss their views on the
value of personalization, what they're doing with it, how it fits into
overall corporate strategy, its importance to competitive
differentiation, and their view of the future role of personalization in e-commerce.
This Time It's Personal: Making Online Experiences Unique
August, 2007
This 3rd party report is based on a survey of 300 companies regarding
their use of online personalization.
The process of personalizing the online experience can be achieved
through multiple technologies that can be used to generate revenue and build customer loyalty.
Eighty-eight percent of Best-in-Class companies agree
that they will recognize a Return on Investment (ROI) from the
personalization technologies they have adopted. Further, 76% percent agree, that the
economic gains from personalization technologies will outweigh the costs
of implementation.
Forrester Report: Must-Haves for Manufacturer Web Sites
July, 2007
Manufacturer Web sites drive tens of billions of dollars in sales. While some include direct e-Commerce initiatives, consumers use the other manufacturer sites as research vehicles to learn about products, and then buy at other stores, either online or offline. To explore this trend, Forrester Research and Channel Intelligence conducted a study of visitor behavior on consumer electronics and home products manufacturer Web sites.
The Aberdeen Group - Clicks to Customers Benchmark Report
January, 2007
The Real ROI In B2C eCommerce
What e-commerce platform strategy decisions are retailers making today? How are they recognizing ROI on their e-commerce tools and campaigns? What methods are they using to gain market share, attract new customers, and increase convergence? These are just a few of the questions the Aberdeen Group asked in its new research study. Find out what separates the best in class from industry average, from the laggards. And discover where you fall in the mix by reading the report.
Forrester Research Report, "Commerce Platforms: Build or Buy?"
"Most firms will find that buying a commerce platform and combining the packaged functionality with custom services offers greater benefits in agility and scalability, outweighing the custom fit and control that a build approach provides."
2006 Forrester e-Service Wave™
May, 2006
ATG one of select few placed in "leader" position.
ATG Wisdom: A Strategy for Delivering a Comprehensive and Consistent Cross-Channel, Cross-Lifecycle Customer Experience [pdf, 336K]
January 2006
"Wisdom is an excellent strategy and ATG delivers very well on it."
"ATG's products support every customer lifecycle phase and, therefore,
every aspect of your internal marketing, sales, and service business
processes."
"You won't find facilities like Data Anywhere Architecture and Knowledge
Anywhere Architecture in other customer service offerings. It's an
elegant approach to data and content integration."
ATG Commerce Search V.2006.1 Product Search Solution [pdf, 644K]
December, 2005
"ATG Commerce Search is a natural for ATG Commerce customers and former Primus customers. We also think it should be on the short list for companies who understand the importance of managing a consistent experience across the customer lifecycle, and want a search technology that supports that."
Balancing Cost Reduction with Value Generation When Delivering Customer-Centric Service
November, 2005
Customer-centric companies use every customer touchpoint to stimulate interest, close business, satisfy a need or demonstrate commitment to the relationship. But while superior service across all interaction channels is essential, at the same time businesses need to balance profitability concerns. Read this whitepaper and learn about a new approach to driving business goals in the service center by maximizing every customer interaction, streamlining processes, and balancing service cost channels.
June, 2005
There is no question that customer service plays an important role in the shopping decisions consumers make across sales channels. But what exactly are customers looking for in terms of service and where do they hope to get it? See what Jupiter Research has to say.
April, 2005
"ATG understands retailers' dreams of consistent customer experience
across channels and the importance of continuity as shoppers move from
one channel to another."
"[ATG] can put the pedal to the metal. the product can go fast and far
with its marketing capabilities..."
"ATG has been refining its B2C eCommerce offering for more than five
years, resulting in a highly specialized and flexible product."
"ATG provides the most integrated solution today."
October, 2004
Referring to ATG Commerce: "Bottom Line: best product on the
market - most adaptable, most scalable, most advanced features."
October, 2004
"Current Perspective: Positive on ATG's entry into the outbound campaign
marketing space, because ATG operates from a position of strength in that
it can use its strong segmentation tools to help drive e-marketing campaigns."
July, 2004
"After a lengthy and detailed evaluation of several vendors and products
- for example, Blue Martini Software, IBM WebSphere Commerce Suite, BroadVision
One to One Retail Commerce, Multiactive Entice and BEA WebLogic - AETN
(A&E Television Networks) selected ATG Commerce because the platform
met all of the requirements for extensibility, scalability, stability,
personalization, and merchandising and promotional capabilities."
Customer
Self-Service - ATG Delivers Something Better [pdf, 535K]
June, 2004
"Make it easy for your customers to do business with you, and they'll
be more satisfied, more loyal, and-ultimately-more profitable. ATG has
an approach for customer self-service that can do exactly that."
June, 2004
"Over the past few years, ATG has built up an impressive customer
base among firms eyeing e-commerce as key portions of their business."
May, 2004
"ATG is one of the few business-to-consumer e-commerce vendors that shows
momentum and promise after the economic downturn."
Customer
Self-Service - Technology Audit - ATG [pdf, 652K]
April, 2004
"This is an innovative offering, based on ATG's proven e-commerce expertise
and technology, and should be attractive to businesses. ATG Adaptive Customer
Assistance - It does exactly what it says."
March, 2004
"ATG, a leading provider of commerce and self-service applications, is
tackling the paradox that the empowered customer is in charge by delivering
its customer base additional presales and post-sales solutions designed
to empower online consumers with dynamic self-serviced environments."
March, 2004
"ATG continues to have a strong vision around e-marketing, especially
with its scenario-driven functionality."
"Best-of-breed e-marketing vendors such as ATG are likely to
continue their strong vision around e-marketing, working with users for
complex e-marketing projects that drive online and offline purchases."
March, 2004
"ATG Campaign Optimizer takes the traditional method of A/B testing
that was typically difficult to manage and makes it easy enough to put
into the hands of a business user without requiring IT support to operate
and maintain it. Empowering business users with this type of marketing
solution is critical as e-business matures. Maximizing conversion rates,
and in turn revenues, is what counts - and what wins in e-business."
ATG
Throws its Hat into the Self Service Ring [pdf, 84K]
March, 2004
"ATG is moving full steam into the self-service sector…Self-service
is probably the right area to be in because many companies are looking
to direct more of their customers toward the web for service and support
to cut costs."
ATG
Helps Customers Learn Their ABCs (Testing)
March, 2004
"Overall, this is a strong, sophisticated offering. ATG codifies, so to
speak, functionality that is not often found in a single solution, functionality
that is applicable to more than mail order companies. Indeed, the product
may find a home in virtually any vertical, and it should therefore open
ATG's door potentially to new customers."
March, 2004
"ATG is demonstrating that there is still plenty of room for innovation
around how businesses can offer effective online customer self-service.
ATG Adaptive Customer Assistance is the type of product that can help
you improve the customer experience that you deliver while, at the same
time, help you reduce cost to serve. It's the kind of product that will
accelerate the movement to empower customers to be self-served."
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