The ATG Partnership Lifecycle
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The ATG Partnership Lifecycle

The ATG Alliance Partner Program helps ATG partners grow their businesses by empowering them to evolve their expertise and experience. Once our partners have been assessed and assigned a growth stage, and their draft business and marketing plans have been vetted by ATG, they pass through the following lifecycle:

Engage

Addresses the fundamental components of a partner relationship in its beginning or revitalization stages. By assigning the right resources when and where they are needed, ATG helps partners drive growth and marketing leadership.
 

Empower

Offers ATG partners an optimal combination of business, technical, and marketing programs designed to help build their pipeline and get the most out of their investment in ATG business and technology training and expertise. ATG provides the right resources to help our partners achieve leadership in their markets or target industries.
 

Expand

Helps ATG partners reach and manage a new level of business growth. With access to a range of resources, our partners can penetrate new markets, deploy new service offerings, leverage the full depth of ATG’s technology, and take advantage of new business models enabled by products such as ATG Commerce OnDemand. As a result, they can keep their business on the winning edge.