The ATG Partnership Life Cycle
The ATG Partnership Life Cycle
The ATG Partner Program is focused on helping Partners grow their businesses. Many partners have evolved through initial interaction to building expertise and experience to delivering the ATG ”pinnacles of differentiation” through value-base marketing. These three phases are Engage, Empower and Expand and are the ATG partnership life cycle.
| Engage |
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includes initial ramp up activities once the partner has been assessed, a growth stage has been assigned, and a draft business plan and marketing plan have been discussed with ATG. This phase addresses the fundamental components of a partnership relationship in its beginning or revitalization stages. This process ensures the application of the right resources when and where they are needed to assist in driving growth and marketing leadership. |
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| Empower |
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offers partners an optimal combination of business, technical and marketing empowerment programs designed to help partners build their business pipeline and get the most out of their investment in ATG business and technology training and expertise. ATG provides the partner with the right resources to achieve leadership in their markets or target industries. |
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| Expand |
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helps partners to reach and manage a new level of business growth. ATG offers the right resources to help partners reach new markets, deploy new services offerings, leverage the full depth of ATG’s technology and take advantage of new business models such as ATG Commerce On-Demand to keep their business on the winning edge. |
