Chico's Expands Relationship with ATG, Adds Live Help Options to Its Web Stores

Retailer enhances online customer experience with ATG's eStara Click to Call and Click to Chat

CAMBRIDGE, Mass., Aug. 24, 2009 - ATG (Art Technology Group Inc., NASDAQ: ARTG), the premier provider of e-commerce solutions, today announced that Chico's FAS Inc. has committed to implementing an integrated live help strategy across its Web channel and has successfully launched ATG's eStara Click to Chat solution.

Currently running on the ATG Commerce Platform, the Chico's Web team last year adopted a streamlined customer experience with easy navigation for all three of its retail brands (www.Chicos.com, www.Soma.com and www.WhiteHouseBlackMarket.com). As Chico's continues to invest in providing its customers with a rich and personalized experience across all channels, the company turned to ATG to execute a live help strategy powered by ATG's eStara Click to Call and eStara Click to Chat. The company wanted to further drive customer loyalty and reduce site abandonment rates by proactively engaging visitors and directly connecting them with customer service associates who can answer questions, provide personalized recommendations, and assist with purchasing decisions.

"As our business continues to grow, it's imperative that we are able to provide a seamless cross-channel experience for our Web site visitors," said Jason Acevedo, director of e-commerce and DTC operations, Chico's FAS, Inc. "Different customers like to interact with a company in different ways, and therefore we wanted to add features to each of our sites that would help them quickly connect with associates in an efficient way. Each and every customer should have positive experiences with our brands so that they return to our Web stores and physical stores again and again."

With the launch of eStara Click to Chat from ATG, the sites will feature small buttons that enable customers to instantly connect with an agent for help with a simple click, automatically opening a text chat window. When Chico's launches ATG's eStara Click to Call, shoppers will also have the option of clicking a button to initiate a real-time phone conversation with an associate. Both eStara Click to Chat and eStara Click to Call will seamlessly integrate with Chico's e-commerce operations, so that associates interacting with customers will have access to information that helps them assist each shopper in a more efficient and personalized way.

"Chico's is making a clear investment in its customers and in the future success of its business by strengthening its Web store with tools that allow customers to easily connect with knowledgeable customer service associates who can help them complete transactions," said Ryan Hoppe, marketing director of ATG e-Commerce Optimization Services. "By combining live call and chat options together, Chico's can maximize online interactions, convert Web site visitors into customers and increase customer loyalty over time."

Available as part of ATG's line of e-Commerce Optimization Services, eStara Click to Call and Click to Chat provide a seamless, cross-channel experience for consumers when transactions move from the Web to a live call or live chat session. eStara Click to Call and Click to Chat from ATG can engage visitors proactively and selectively on any Web site, regardless of which e-commerce platform powers the site.

About Chico's FAS, Inc.

The Company is a women's specialty retailer of private branded, sophisticated, casual-to-dressy clothing, intimates, complementary accessories, and other non-clothing gift items. The Company operates 1,069 specialty stores, including stores in 48 states, the District of Columbia, the U.S. Virgin Islands and Puerto Rico. The Chico's brand currently operates 613 boutique and 40 outlet stores, publishes a catalog during key shopping periods throughout the year, and conducts e-commerce at www.chicos.com. White House | Black Market currently operates 326 boutique and 16 outlet stores, publishes a catalog highlighting its latest fashions and conducts e-commerce at www.whitehouseblackmarket.com. Soma Intimates is the Company's developing concept with 73 boutique stores and 1 outlet store today. Soma also publishes a popular catalog for its customers and conducts e-commerce at www.soma.com.

About ATG

A trusted, global specialist in e-commerce, ATG (Art Technology Group, Inc., NASDAQ: ARTG) has spent the last decade focused on helping the world's premier brands maximize the success of their online businesses. The ATG Commerce application suite is the top-rated platform by industry analysts for powering highly personalized, efficient and effective e-commerce sites. The company's platform-neutral e-commerce optimization services can be easily added to any Web site to increase conversions and reduce abandonment. These services include ATG Recommendations and eStara Connections. The company is headquartered in Cambridge, Massachusetts, with additional locations throughout North America and Europe. For more information, please visit http://www.atg.com.

2009 Art Technology Group, Inc. ATG and Art Technology Group are registered trademarks. All other product names, service marks, and trademarks mentioned herein are trademarks of their respective owners.

This press release contains forward-looking statements for purposes of the safe harbor provisions under The Private Securities Litigation Reform Act of 1995. These statements involve known and unknown risks and uncertainties that may cause ATG's actual results, levels of activity, performance or achievements to be materially different from any future results, levels of activity, performance or achievements expressed or implied by such forward-looking statements. Important risk factors affecting ATG's business generally may be found in its periodic reports and registration statements filed with the Securities and Exchange Commission at www.sec.gov.

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Tucker Walsh
ATG
+1.617.386.1159
twalsh@atg.com