eStara Launches Audio Clips to Enhance Listings for Online Directory Publishers

New Solution Allows Advertisers to Embed Branded Voice Ads to Complement Local Search Ads and Directory Listings

Reston, VA - August 15, 2007 - eStara, the leading provider of proactive conversion solutions for enhancing online sales and support initiatives, today announced the general availability of eStara Audio Clips. This new offering allows directory publishers and their advertisers, as well as business Web site operators, to easily embed voice messages within any electronic medium. eStara Audio Clips is an ideal tool for enhancing online advertisements and directory listings, and promoting services or offerings of local franchises.

"Internet ad models are redefining traditional media markets," said Matt Booth, Kelsey Group senior vice president and program director, Interactive Local Media. "These new audio ad products represent early steps to a much larger multi-channel ad market that will eventually include terrestrial radio, Internet radio, directory assistance, free directory assistance, podcasts and other audio-oriented media. The Kelsey Group estimates that the current North American audio ad market is north of US$27 billion, with directory products and terrestrial radio accounting for the majority of the share."

As part of eStara's Click Suite for Local Search, Audio Clips make it easy for businesses to set up and manage their custom audio messages. Businesses simply call a number and record their messages using a custom interactive voice response (IVR) system hosted by eStara. From the IVR system, they can record multiple messages and select which one they would like to make their primary message and display online. For example, a business may choose to use a generic Audio Clip on a listing, but swap it out for other audio messages during special promotions or events.

"The local landscape is becoming increasingly competitive and it is difficult to capture consumers' attention as they evaluate dozens of seemingly similar advertisements," said John Federman, CEO, eStara. "eStara Audio Clips provides a way for directory publishers and business web sites to increase browser mind share by communicating information that a brief, text-only advertisement simply can't do."

About eStara

eStara is a leading provider of proactive conversion solutions for enhancing online sales. The world's most recognized brands - including Continental Airlines, DaimlerChrysler, Dell Financial Services, and SuperPages.com - leverage eStara's OnDemand services to engage customers with the right form of contact at the right time to increase revenue, reduce website abandonment and improve customer satisfaction. eStara is a wholly owned subsidiary of ATG (Art Technology Group, Inc., NASDAQ: ARTG).

Tucker Walsh
ATG
+1.617.386.1159
twalsh@atg.com