FutureBazaar Picks ATG to Establish Next-Generation Marketplace

India's Leading Online Retailer Selects ATG to Provide Unbeatable Customer Experience

LONDON--(BUSINESS WIRE)--ATG (Art Technology Group, Inc. NASDAQ: ARTG), the leading e-commerce platform vendor, today announced that FutureBazaar.com, India's leading online shopping portal, has chosen ATG to power a next-generation website that will provide customers with a highly personalised, efficient and intuitive shopping experience. ATG will allow FutureBazaar to create consistent and relevant customer experiences across every touch point, including the Web, email, and call centers. With the ATG platform, FutureBazaar can create a more relevant customer experience for individuals and segments that automatically adapt to customers' changing circumstances.

FutureBazaar, subsidiary of Pantaloon Retail (I) Ltd, a part of the Future Group, prides itself on offering customers great choice, high security and excellent support when buying online. The scalable architecture of the ATG Commerce platform will provide FutureBazaar with a highly flexible transactional website, offering affinity-based recommendations, gift registries and personalised storefronts, allowing the retailer to offer customers more rewarding interactions through the web store.

For its online customers, FutureBazaar is committed to offering a straightforward yet fulfilling shopping experience. The retailer offers users of its site keyword, category, sub-category and advanced search capabilities using ATG's natural language search technology. This enables shoppers to quickly and efficiently navigate the shop to find products they want - as well as presenting them with relevant new items - and make purchases directly from the search results page.

For customers who require ongoing support, the retailer's contact centre is staffed by dedicated personnel who aim to solve customers' problems quickly and knowledgeably. For this reason FutureBazaar chose to deploy ATG Commerce Service Centre (ATG CSC), a software application suite that integrates personalised online commerce with order administration, sales support and customer care in the contact centre. By creating a smooth bridge between website interactions and any phone call, e-mail or live-chat with a call centre operative, ATG CSC effectively shares all customer and web information with contact centre agents. This guarantees that customer inquiries will always be addressed quickly, accurately and consistently.

Mr. Sankarson Banerjee, CEO, Futurebazaar.com said, "FutureBazaar has always believed that investment in world-class infrastructure is the best way to build a truly superb customer experience. We loved the passion and commitment those at ATG demonstrated and believe that this comprehensive e-commerce product suite will help us continue to provide the best shopping experience for our customers."

"As ATG continues to expand its global reach we're proud to be working with leading retailer FutureBazaar in India," said Cliff Conneighton, senior vice president of marketing at ATG. "Our leading e-commerce software will help this top brand to establish and maintain a satisfied, loyal, and profitable online customer base."

About FutureBazaar

FutureBazaar.com (http://www.futurebazaar.com) is India's largest online retailing portal, operated by Future Bazaar India Ltd, a group company of Future Group - a business group which caters to the entire Indian consumption space. It offers one of the widest choice in apparel, books, cameras, consumer durables, home d�cor, home entertainment, kitchen appliances, consumer electronics, gizmos, gadgets, mobile, toys, games, watches and accessories, with guaranteed manufacturers' warranty on all products. To reinforce it's service guarantee FutureBazaar.com offers a 15-days unconditional return warranty to unsatisfied customers along with a 7-days delivery guarantee on its products to customers. It delivers products all over India and is perhaps the only retailer, which has such a wide coverage, delivering to more than 1,500 plus cities and towns, while servicing over 11,000 pin codes. Some of the top selling products on the portal include - formal shirts, USB drives, books, kitchen appliances, mobiles, and digital cameras.The payment gateway on Futurebazaar.com is VeriSign Secured and offers a safe transaction platform to customer.

About ATG

ATG (Art Technology Group, Inc., NASDAQ: ARTG) makes the software that the world's most customer-conscious companies use to power their e-commerce web sites, attract prospects, convert them to buyers and ensure their satisfaction so they become loyal, repeat, profitable customers. Our e-commerce suite is ranked the #1 current offering and #1 in strategy by the industry's most influential analyst firms, and powers more of the top 300 internet retailers than any other vendor. Our eStara brand provides customer interaction solutions to enhance conversions and customer support, and delivers the world's most widely used click-to-call service. ATG's solutions are used by over 900 major brands, including Amazon, American Eagle Outfitters, AOL, AT&T, Best Buy, B&Q, Cabela's, Carrefour, Cingular, Coca Cola, Continental Airlines, CVS, Dell, DirecTV, El Corte Ingles, Expedia, France Telecom, Harvard Business School Publishing, Hewlett-Packard, Hilton, HSBC, Intuit, Macy's, Meredith, Microsoft, Neiman Marcus, New York & Company, Nokia, OfficeMax, PayPal, Philips, Procter & Gamble, Sears, Sony, Symantec, Target, T-Mobile, Urban Outfitters, Verizon, Viacom, Vodafone and Walgreens. The company is headquartered in Cambridge, Massachusetts, with additional locations throughout North America and Europe. For more information about ATG, please visit www.atg.com.

This press release contains forward-looking statements for purposes of the safe harbor provisions under The Private Securities Litigation Reform Act of 1995. These statements involve known and unknown risks and uncertainties that may cause ATG's actual results, levels of activity, performance or achievements to be materially different from any future results, levels of activity, performance or achievements expressed or implied by such forward-looking statements. Important risk factors affecting ATG's business generally may be found in its periodic reports and registration statements filed with the Securities and Exchange Commission at www.sec.gov. Risk factors related to the subject matter of this press release include the possibility that the ATG product deployment will not be successful, on time or significantly enhance the user's Internet experience or will not increase customer revenue across brands; that those customers leveraging ATG will not have the opportunity to increase revenue and decrease future costs; the need to adapt to rapid changes so products do not become obsolete; the possibility of errors in ATG's software products; the possibility that the solution will not make customer implementations faster or more flexible or permit the customer to meet its customer-facing or infrastructure requirements; that the ATG product will not continue to be integrated with third party applications servers or will not support all Web services enabled systems; that ATG's product strategy may change in the future; and the risks and costs of intellectual property litigation. ATG undertakes no obligation to update any of the forward-looking statements after the date of this press release.

Tucker Walsh
ATG
+1.617.386.1159
twalsh@atg.com