Bazaarvoice and ATG Partner to Provide Turnkey Social Commerce Solution

Retailers Can Now Enhance the Online Shopping Experience Through the Seamless Integration

AUSTIN, Texas & CAMBRIDGE, Mass.--(BUSINESS WIRE)--Bazaarvoice, an innovator in helping brands use online word of mouth to build their businesses, and ATG (Art Technology Group, Inc.) (NASDAQ:ARTG - News), the leading eCommerce platform provider, today announced a partnership to help retailers use social commerce to further personalize the online shopping experience and increase sales. ATG clients can now enhance their consumers' shopping experience through the seamless integration of Bazaarvoice's acclaimed ratings and reviews solution into the Commerce Suite, available in both an on demand (software-as-a-service) model and traditional licensed model. Joint clients can now implement Web 2.0 social commerce features in less than 2 weeks to let shoppers share their personal experiences to help others make more informed and rewarding purchase decisions.

"For years, the world's top brands have turned to ATG to power their leading-edge eCommerce web sites," said Bill Zujewski, vice president of product marketing, ATG. "ATG allows these brands to attract prospects, convert them to buyers, and offer stellar ongoing customer care. More and more, these brands plan to leverage social computing to empower their customers and further drive loyalty."

Zujewski continued: "Bazaarvoice offers a highly customizable platform for ratings and reviews, which is critical for our clients who are looking to add social commerce features to their website without compromising their brand. Our partnership with Bazaarvoice gives our customers hosted and on-premise best-of-breed technology and word of mouth marketing expertise to immediately get additional value from our licensed and OnDemand offering. Because Bazaarvoice powers the open syndication of review content, the impact of ratings and reviews can easily extend beyond a client's website, which is another important criterion for our clients."

Bazaarvoice provides a risk-free way to incorporate ratings and reviews into the eCommerce experience through the industry's most customizable technology, reliable and accurate content moderation and seamless integration with over 30 leading eCommerce partners. Bazaarvoice amplifies the business impact of ratings and reviews through advanced analytics and branded content syndication to the world's largest comparison shopping sites, increasing search engine visibility and improving overall conversion rates. The solution delivers retail clients:

Completely Customizable Implementation: A fully customizable white label solution that blends seamlessly with the retailer's brand and customer experience. Custom integration is available with over 30 eCommerce leaders in site search and navigation, email marketing and personalization and recommendations.
Industry's Most Advanced Analytics: Actionable analysis of review content and trends drives greater impact from word of mouth.
Dedicated Client Services: Personalized account management and support, and ongoing sharing of new promotional techniques and best practices.
Open Syndication Platform: Extend the business impact of customer-to-customer conversation by extending review content beyond the web site to attract new customers.

"The turnkey integration of Bazaarvoice with ATG OnDemand provides an important time-to-market advantage for retailers who need to implement ratings and reviews," said Brett Hurt, founder and CEO of Bazaarvoice. "Our flexible customization capabilities and full-service approach to content moderation and community management serves as the ideal complement to the ATG OnDemand platform. We look forward to working closely with the ATG team to evangelize the power and benefits of this approach."

About ATG

ATG (Art Technology Group, Inc.) (NASDAQ:ARTG - News) makes the software and delivers the on-demand solutions that the world's most customer-conscious companies use to power their e-commerce web sites, attract prospects, convert them to buyers and ensure their satisfaction so they become loyal, repeat, profitable customers. Our B2C e-commerce suite is ranked the #1 current offering and #1 in strategy by the industry's most respected analyst firms, and powers more of the top 300 internet retailers than any other vendor. Our eStara brand provides customer interaction solutions to enhance conversions and customer support, and delivers the world's most widely used click-to-call service. ATG's solutions are used by over 900 major brands, including Amazon, American Eagle Outfitters, AOL, AT&T, Best Buy, B&Q, The FinishLine, Carrefour, Cingular, Coca Cola, Continental Airlines, CVS, Dell, DirecTV, El Corte Ingles, Expedia, France Telecom, Harvard Business School Publishing, Hewlett-Packard, Hilton, HSBC, Intuit, J. Crew, Macy's, Meredith, Microsoft, Neiman Marcus, New York & Company, Nike, Nokia, OfficeMax, PayPal, Philips, Procter & Gamble, Sears, Sony, Symantec, Target, T Mobile, Urban Outfitters, Verizon, Viacom, Vodafone and Walgreens. The company is headquartered in Cambridge, Massachusetts, with additional locations throughout North America and Europe. For more information about ATG, please visit www.atg.com.

� 2007 Art Technology Group, Inc. ATG and Art Technology Group are registered trademarks, and ATG Wisdom is a trademark of Art Technology Group, Inc. All other product names, service marks, and trademarks mentioned herein are trademarks of their respective owners.

About Bazaarvoice

Based in Austin, Texas, Bazaarvoice offers outsourced technology, community management services, analytics, and syndication to encourage and harness word of mouth marketing, and bring it closer to a company's brand and customer experience. The company's flagship hosted and fully managed customer ratings and review service allows businesses to enable, encourage, and analyze customer ratings and reviews on their website. With Bazaarvoice, companies can empower their customers to share honest opinions and influence each other to make more informed and rewarding purchase decisions. Clients like Bass Pro Shops, CompUSA, Overstock.com, Macy's, and PETCO benefit from a credible and reliable customer-to-customer community, without having to delve into complex IT work or the laborious process of community management. Bazaarvoice was named Marketing Innovation of the Year in the 2006 ClickZ Marketing Excellence Awards and received a "Red Herring 100 North America" award by Red Herring magazine. For more information, please visit the company's website at www.bazaarvoice.com or email info@bazaarvoice.com.

Tucker Walsh
ATG
+1.617.386.1159
twalsh@atg.com