Accenture and ATG to Showcase Cross-Channel Commerce Solutions for Retail and Consumer Goods

Innovation Center in Milan to provide a glimpse of next-generation commerce

LONDON, UK - June 22, 2010 - Accenture (NYSE:ACN) and ATG (Art Technology Group Inc., NASDAQ: ARTG), the premier provider of cross channel commerce solutions, announced that they will showcase cross-channel commerce solutions in Accenture's Customer Innovation Network in Milan, Italy.

Retailers and consumer products companies visiting the center will be able to see and assess the impact of an end-to-end cross-channel commerce solution before they implement the process themselves. As part of their assessment, they can reproduce the ideal customer experience across channels and within key cross-channel touch points such as Web to call center or mobile to in-store. The showcase provides a realistic view of innovative cross-channel commerce technologies and the significant advances that have been made in recent years.

The solutions on display will cover all cross-channel environments including the online store, web self-service, knowledge management and call center integration, powered and integrated via ATG's cross-channel commerce solutions. Companies visiting the center will experience:

How a customer can move seamlessly from one channel to another during the shopping process
How customers can search for product information
How ATG's products provide highly personalised results, which will lead to improved customer experiences, reduced basket abandonment, and incremental sales.

An example of web-to-phone transactions is also provided with the implementation of Click to Call. Accenture has extended the solution to include smart image management, product ratings and reviews, payment processing, product information management, web analytics, and fulfillment/order management.

"To achieve high performance, retailers and consumer goods companies must combine the basics of convenience and price with new channel innovation and an inspiring, personalized customer experience that drives loyalty," said Alberto Pozzi, Accenture senior executive. "Companies must create a consistent customer experience across all channels, whether via the web, mobile, in-store, kiosk, email or call center. Our collaboration with ATG has produced an end-to-end solution that offers a single view of the customer across all channels, helping consumer facing companies put the customer at the heart of their cross-channel offering."

Peter Ford, ATG Alliances director for Europe, Middle East and Africa, said, "This collaboration enables ATG to support Accenture and its customers in the development and implementation of their next generation, customer-centric commerce strategies. These solutions are now regarded as essential elements of the drive toward improved customer loyalty, increased margins from the highly profitable cross-channel buyer, and enhanced operational efficiency for forward-looking businesses. We are delighted to be working with Accenture in this program to deliver innovative, world class solutions for their clients."

Learn more about Accenture's Customer Innovation Network and how the global network of centers can help companies to discover ideas, techniques and strategies to connect with their customers.

About Accenture

Accenture is a global management consulting, technology services, and outsourcing company. Combining unparalleled experience, comprehensive capabilities across all industries and business functions, and extensive research on the world's most successful companies, Accenture collaborates with clients to help them become high-performance businesses and governments. With more than 181,000 people serving clients in more than 120 countries, the company generated net revenues of US$21.58 billion for the fiscal year ended August 31, 2009. Its homepage is www.accenture.com.

About ATG

ATG (Nasdaq: ARTG) provides the most advanced cross-channel commerce software and services to fuel the growth of the world's best brands. Offering the industry's leading commerce solution, ATG works in partnership with clients to drive sales via a personalized customer experience - unifying and optimizing interactions across the Web, contact center, mobile devices, social media, physical stores, and other key channels. Exclusively focused on online and cross-channel commerce, ATG is uniquely capable of powering the most innovative and successful commerce experiences, with results that outperform industry norms. ATG Commerce is the commerce platform and business user application solution top-rated by industry analysts for powering results-driven, personalized, and innovative e-commerce sites. ATG's platform-neutral optimization solutions for live help, lead performance, and product recommendations can be easily added to any website to quickly and measurably grow revenue, boost loyalty, and unlock profits and insight. ATG is headquartered in Cambridge, Massachusetts, with additional locations throughout North America and Europe. For more information, please visit http://www.atg.com.

2010 Art Technology Group, Inc. ATG and Art Technology Group are registered trademarks. All other product names, service marks, and trademarks mentioned herein are trademarks of their respective owners.

This press release contains forward-looking statements for purposes of the safe harbor provisions under The Private Securities Litigation Reform Act of 1995. These statements involve known and unknown risks and uncertainties that may cause ATG's actual results, levels of activity, performance or achievements to be materially different from any future results, levels of activity, performance or achievements expressed or implied by such forward-looking statements. Important risk factors affecting ATG's business generally may be found in its periodic reports and registration statements filed with the Securities and Exchange Commission at www.sec.gov.

Tucker Walsh
ATG
+1.617.386.1159
twalsh@atg.com