Supercharge Your Shopping Cart: Eleven Ways to Close More Online Sales

Eleven Ways to Engage Your Customers Directly

An abandoned shopping cart means more than lost revenue. It's a missed opportunity to establish an ongoing customer relationship. Only 64 percent of shopping carts filled on an e-commerce site will ultimately result in a purchase, according to JupiterResearch.

As an online merchant, you need to better retain those customers who are walking away and the shopping cart can be a tool for building both the value of the sale, and the lifetime value of the relationship between retailer and customer.

Here are 11 important tips to consider in your efforts to turn the shopping cart into a competitive asset that drives more business in the short term; and builds stronger, more valuable customer relationships over the long term.